The promised a big announcement on the 24th of June and even had a countdown clock to add to the excitement.
There should be a law against having such a build-up for such sad news.
Just after the stroke of midnight, we received word from Brian and Rebekah that as of this moment, Creative Magic was ceasing production of all items. They announced the company is closing and that the inventory will be liquidated.
We are a trusting sort here at Inside Magic. If you tell us you have a surprise for us but you cannot tell us for a week or two, we assume it will be a good surprise. If you tease us with hints and cryptic clues on Facebook, we are even more sure the surprise will be something in which we will find delight, not that we will become depressed upon its revelation.
You can read the details on the liquidation plan below. We’re sorry to see such an innovative force leave the ever-shrinking marketplace for shoppers looking for truly creative approaches to magic. This comes on the heels of Mark and Shelia Cannon announcing their decision to close Cannon’s Great Escapes.
The walls are closing in on us.
The knock off artists thrive, feasting on the ingenuity and originality of others. Eventually their food source will be gone but that is always the case with parasitic organisms. Because they owe no loyalty to the food chain they insidiously join and slowly leech, they can move on to another type of host or a different ecological environment. They leave behind the carcasses of their unfortunate, often trusting, hosts without remorse or concern.
Support your local magic dealer and those on the interwebs that act honorably and in the best interest of our art.
Other crafts and professions can join in a race to the bottom; fighting for the absurd title of winner in a contest designed to destroy profit margins and creativity. Let doctors and lawyers undercut each other with ever decreasing prices and cuts to the bottom line that make their professions little more than an automatic dispensary of uniform solutions.
Magic is and should always be immune to the market forces that can eventually devastate other trades. Our price structure often has no relationship to the cost of materials or — oddly — demand for the effect or illusion. We hasten the craft’s demise by playing by the rules of the supermarket and big box discount stores.
Here is the message we received from Creative Magic.
We have ceased manufacturing of our ENTIRE product line