We were surprised to learn that Joshua Jay and Andi Gladwin purchased Art of Magic lock, stock and barrel from the Buck twins yesterday. Here is the announcement from Jay and Andi:
Effective immediately, Joshua Jay and Andi Gladwin (on behalf of Vanishing Inc) are pleased to announce the purchase of Art of Magic and all its content from Dan and Dave Buck. For years we have admired their work ethic and output, and we’re excited to take over the wonderful enterprise they have created.
We have grown up alongside Dan and Dave Buck and have a tremendous appreciation for both their artistry and the beautiful brand they have built with Art of Magic.
What we admire most from Dan and Dave is their attention to detail. The spirit in which they work is all passion: that’s why everything they release exudes quality and perfection. Their videos are—without question—the finest produced in all of magic. The people they work with are among our favorite magicians and the content they offer is top, top quality magic worthy of careful study.
We have promised Dan and Dave the same promise we will make to you: that we will continue in this same spirit, and honor the brand and impact they have forged. You can look to www.artofmagic.com in the coming months for new magic that we believe will excite and delight. We will continue relationships with the artists you love, and we’ll continue to deliver the high quality of service you have come to expect from Art of Magic.
You can also expect some exciting brand synergy, incorporating artists and elements from Vanishing Inc into Art of Magic, and introducing the Art of Magic library to our Vanishing Inc community.
It’s an honor to continue to work with Dan and Dave on Art of Magic, and to serve the magicians who love the brand.
We do not know the details of the deal and, to be honest, to a magician and a fan of both companies, the purchase price and business arrangements are not as important as the fact that Art of Magic will be run by Vanishing Inc. Vanishing Inc. has proven to be a reliable source of new magic and combines great customer service with a keen eye for what magic is worth one’s time and prides itself in bringing only the tried and tested effects to its consumers. We see this as a win-win for magicians.