Some lectures are great just long enough to get you to the dealer’s table with cash wadded in your paws. The buyer’s regret kicks in shortly thereafter: perhaps as one is driving home or later when one confronted by one’s significant other and required to justify the purchase of “more magic.”
Mr. Garrett’s lecture did not have a post-event emotional let-down. Above is a scientific chart proving our point:
Comparing Mr. Garrett to a baseline (or “typical lecture”), a Cinnabon, an energy drink and a roller coaster ride proves his lecture succeeds where other stimuli fail.
The Cinnabon starts off more quickly than Mr. Garrett but peters-out by the 90 minute mark and actually falls below the baseline emotional level due to its crashing effect.
An energy drink has a similar peak pattern and while its crash is not nearly as dramatic as the one seen for the Cinnabon, it is still substantial and does go below the baseline after 90 minutes.
A roller coaster experience actually starts out with higher pre-event levels but falls to sub-baseline levels after 2.5 minutes on average. There is often a residual feeling of nausea for the roller coaster rider that typically subsides within 24 hours.
It can be safely said Mr. Garrett’s lecture starts strongly, follows an upward sloping path that continues for at 24 hours after attending.
(Credit: Graph and Data from “Better Than a Cinnabon? An Analytical Study of Stimulus-Response Related to Foodstuffs, Recreation & Magic Lectures,” Am J Energy Studies, Jan. – Apr. 2012).
Mr. Garrett’s lecture succeeds even under qualitative analysis.
We walked away from the lecture hall with some great effects, a renewed sense of excitement about refining our presentation, and the sad understanding that syphoning gas is still considered “improper” or “criminal.”
Upon our return to our vehicle – easy to identify since it was the only car in the parking lot and had a metal boot attached to its right rear axle – we considered how we would describe Mr. Garrett’s lecture to a fellow magician, a non-magician, a non-fellow and the police booking officer.
His presentation is so smooth and so well-planned that it would likely entertain non-magicians with or without exposure of the effects. So many lecturers seem to have happened into the situation and are merely killing time before taking orders at their hastily arranged dealer’s table. They go from one trick to another with inside jokes and asides understood by one or two in the room and appreciated by none. They justify their ad-hoc style by reminding the audience that they are in a teaching mode; they would do it differently for a real audience.
Mr. Garrett was accompanied by his own ingenious and inexpensive sound system, complete with musical cues and voice-overs. He presented each effect as if performing for a real audience with such poise and polish that we stopped thinking about whether the trick would be sold later or was part of the lecture notes. We found ourselves enjoying the magic for magic’s sake.
He began with a great visual gag for emcees and we would describe it but it would ruin the surprise for those who plan to see Mr. Garrett’s lecture soon. Continue reading “Dan Garrett’s Lecture: A Quantitative & Qualitative Analysis”