One of the chief complaints we receive here at the spacious Inside Magic office overlooking Santa Monica Boulevard in West Hollywood, California is “Why do you have to be so specific in identifying where your office is?”
The second complaint we are forced to address is “Why don’t you have more articles about Balloon Sculptures?”
We have thought about the two complaints for weeks and cannot find a common link. We’ll save the first complaint for later and focus on the second one.
We read today in the East Anglian Daily Times of two performers who have innovated a method to stay in business during these trying times.
Steff Evans and Olly Graham are accomplished magicians, balloon and bubble artists in Woodbridge, UK and in an article about their venture titled, “Don’t Pop Me Now,” they have received great publicity for what appears to be a winning business model.
The two entertainers were working steadily before the pandemic and like many of us had to find a way to make ends come close to meeting when business dried up overnight.
Mr Graham told the paper, “We were well-established and successful but absolutely nothing could have prepared us for what happened with corona virus. As soon as lock-down was announced, all of our work died instantly.
“Phones were going crazy cancelling everything and almost overnight we went from having a jam-packed diary to nothing on the horizon at all.
“As full-time professionals in the entertainment business, neither of us had anything to fall back on.”
Ms. Evans recalled how they were asked to use their balloon sculpting skills to “jazz up” a friend’s living room for a birthday party.
“Just because people cannot have big parties or events doesn’t mean they don’t want to mark special occasions, decorate venues or create a magical or memorable experience for someone and balloons are a great way to add colour and beauty and to get a wow factor.”
Ms Evans said: “We now have a whole load of bookings for balloon arches for weddings, gender reveal balloons for baby showers, balloon bouquets and huge numbers to mark special birthdays.”
They are even going so far as to provide bubble equipment to let customers make their own shows.
You can read the full story and see images of their great creations by visiting the East Anglia Daily Times here.
As for the first complaint, why we always describe our office location at the outset of our articles even thought such information has nothing to do with the following story. We are lonely (or as our spell check just wrote, “loony”) and we hope that someone may happen along Santa Monica Boulevard one day, look to the single office window above the place where they make gourmet treats for dogs, and decide to wave. We don’t need that person or persons to come up to see our spacious office; just a wave will do.