Editor: Mark Panner is filling in for us whilst we work our day job during this busy season. His essays are not edited or approved by Inside Magic. In fact, we usually disagree with everything he says and does.
Some call it deliberate theft, others call it inspiration. I call it inspiration because I don’t like all of the negatives that come with the word “theft.”
But I also call it pure gold.
I am talking about using great ideas from other fields to make great hordes of cash in the magic field.
Let’s face it, magicians don’t get paid what they deserve. Some practice hours and hours to perform a trick that takes 30 seconds. If you get paid by the hour, that means all of the practice gets you some money but not much money. We won’t go into the complex math here (but we could if we had to) but say you get $15.00 an hour and you do a trick that takes 30 seconds to do. That means you are only getting a part of the $15.00; like a dollar or something. This is a magic blog not an accounting blog so you can figure it out for yourself later. Take my word for it, though: you are not getting the full $15.00 for all of the work that you put into learning the trick, buying the props or making them after watching how the trick is done thanks to YouTube.
So how do magicians make the money they deserve?
First, don’t buy tricks. As I said, you can learn just about any trick out there on YouTube. Thanks to people looking to make a name for themselves, there are plenty of videos where people expose really good trick and even show you how the props they bought work. It cost them something to buy the original trick but if they are stupid enough to show the world how to make it, that works out fine for the rest of us.
Everybody knows magic tricks cost a lot because of the secret, not the props. So, if you can learn the secret from some teenager on YouTube who is showing off how proud he is to have bought the latest miracle, you don’t need to pay a dime.
Wait Mark, isn’t that stealing?
No. Because I didn’t do the stealing. I just watched a video. The guy who did the video showing how a trick worked bought the trick (or learned it from someone who bought it) and so I am pretty far down the line from anything that even looks like stealing.
Wait Mark, isn’t that taking money from inventors of great tricks?
Again, I am not taking anything from anyone. I am just watching a video. It is a free country and I am allowed to watch videos. If someone wants to show me how to make a trick that would cost $45.00 on some over-priced magic web store, who am I to complain.
Wait Mark, won’t that keep magicians from inventing new tricks?
No and so what if they do? It will teach them to price their tricks right. Charging $45.00 for the latest miracle is too much no matter what the trick is – especially if I can make it with stuff I have around the mobile home or in my company’s supply cabinet.
Plus, most of the times once I learn the secret, I don’t want to do the trick any way so there really is no loss. I just saved $45.00 and avoided the hassle of paying and waiting for the delivery and then finding out it is a stupid method and not for me.
I have always said that magic reviews should tell you exactly how a trick is done so that you can determine for yourself whether you want to buy the trick. I bought a trick two years ago at a convention here in Michigan and the guy said it was easy to do and didn’t really require any sleights.
Well, he lied. To do the trick, you had to force a card and last time I checked, that’s a sleight. If I had known that the only way the trick would work was if I forced the card at the beginning, I could have saved $45.00 and bought something from someone more honest.
Don’t get me wrong, I can do a force. In fact, I can do maybe 15 different forces but why should I if I don’t need to? Just to look cool? The guy demonstrated the trick and the way he described it was like this: a person takes a card and the card ends up in some impossible place. Now I know why he was so vague. He was hiding the secret. If I knew the secret before I bought it, I could have saved my money and bought something useful like really cool decks of cards or food.
Wait Mark, shouldn’t we reward people who work hard to invent magic tricks?
We do. We get them press in the magic magazines and they get to travel around the world doing lectures and selling their “secrets” to magic club members. We had a lecturer at our Mystic Hollow Magic Club last month who said he had been in five states in three weeks and lectured five times before coming to Michigan. I know for a fact that the club paid him over $100.00 plus paid for his hotel room at the La Quinta by the airport and some members of the “executive committee” took him to dinner at Denny’s afterwards.
So the inventor gets to put on a show for about three hours, gets paid $100, free room, free dinner plus he gets to sell his special tricks at super-inflated prices. I watched pretty carefully and he sold about $50.00 worth of lecture notes and gimmicks. So, put that all together and he is taking in $150.00 for a three-hour show. Math is not my strong part but that is close to $50.00 an hour. Is he a brain surgeon or a lawyer? No, but he is charging those kinds of rates. So who is really “stealing” here?
He would keep touring and visiting magic clubs even if he didn’t sell anything because he is getting a free room and free food plus $100.00 a lecture. Sounds like a sweet gig if you ask me. I do table-hopping at the IHOP (I have a whole bunch of jokes about “hopping at the IHOP” – they are really funny) and have never cleared $100.00 from a weekend of work. It is hard for me to feel sorry for someone who gets to travel, stay in nice places, eats free (yes, I get free breakfast at IHOP but that is something I just do, they are not “officially” giving it to me).
I am writing a book (my fifth one this year!) about this secret to learning secrets and I will be selling it on Amazon and eBay. And before you get any ideas, don’t even think about trying to rip me off because I am going to get a copyright on it.
My dad used to say, “It’s a dog eat dog world, Mark. Make sure you’re the dog and not the other dog.”
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