Media
Week tells us TiVo enlisted the non-commercial duo Penn & Teller to
encourage its subscribers to watch commercials.
Check this out:
First announced in November 2005, TiVo Product Watch offers
subs commercials on-demand from a roster of some 70 advertisers, in five
categories ranging from automotive (Ford, General Motors) to packaged goods
(Kraft).The on-demand spots will clock in anywhere between one
minute to an hour, offering viewers a deeper understanding of the advertisers’
products and services.Kraft, for example, will serve up a number of instructional
cooking videos, while Ford pitches its Escape model with a clip featuring
magicians Penn & Teller performing a bit of sleight-of-hand on a golf green
with duffer Johnny Miller.
The spot also invites viewers to check out other
Ford vehicles at a new Web site, FordMagic.com .
TiVo charges advertisers to be included in the download
package but only if their advertisement is actually viewed.
The world seems
upside down but in a reverse, inside-out manner. TiVo's experiment is seen as a
data-mine breakthrough.
"It a
particularly useful tool as it helps us understand how TiVo users interact with
commercial messages on an opt-in basis. This is valuable information as we
struggle with how to engage early-adopters who demonstrate a high propensity
for commercial avoidance."
We visited the Ford Magic Web Site
and loved it. We are partial to all things Ford and all things Magic
so it is a perfect match and well-done. Check it out. Enter to win a
chance to hang with Penn & Teller.
Magic News Penn & Teller Ford TiVo
Related Posts
No Show and It was Great!
We have a new act and look for any opportunity to try it out. We need to get in some…
Inside Magic Review: Bob White’s Torn and Restored Tissue
Bob White’s Torn and Restored Tissue DVD deserves a place in your magic collection. Chances are every magician reading this…
Magic Imitation is No Good
Usually this spot is for Magic News. That’s what we do here at InsideMagic.com. We bring the fives of readers…
Kranzo’s Mene Tekel DVD – Best Buy on Web Today
This is a review of Nate Kranzo’s newest offering to the magic community, Mene Tekel Miracles DVD. His work is…
Matt Vizio – Very Honest Deceptions
We have seen great magicians at The Magic Castle but there are few better than Matt Vizio. In our humble…
Hardeen Issues Challenge in 1929
Hardeen Challenges All in 1929
Elvis and the Performance of Magic — Just One More!
We receive hundreds of emails daily asking InsideMagic.com to watch videos, print articles, pay bills, accept service of process, cease…
Kyle Littleton & Dale Sawak: Great Magic from Both Ends of the Spectrum
We’ve seen some great magicians in our time. Last week at the Magic Castle we saw two fantastic magicians that…
Where You Been Magic Man?
We have been off-line for more than a week as we tried to magically make our new phone work. It…
No April Fools’ Day Here
As reader or readers of this august news source for all things magic know, we intensely dislike April Fools’ Day.…
Inside Magic Review: David Copperfield’s History of Magic
We have been a fan of David Copperfield since his early days. We anticipated his television specials with the same…
Zoom Magic Sought by Inside Magic
We have seen some wonderful Zoom magic shows recently. We realized we only knew about them because friends (we’re not…
