Magic News

David Copperfield: The Lord of the (Media) Dance

 

Yeah, What is the Truth About Her and Him?

We’ve said it before and so it makes sense to say it again: David Copperfield is the absolute master at doing advance work.  Circuses send their advance people a couple of stops down the road to build excitement for the upcoming show.  These people are experts at their craft.  But that’s all they do; they have no other job. 

 

The Big D, on the other hand, still has to perform 500 shows a year, invent new effects, rehearse, run a business, make television appearances, and film specials.  Heck, just denying rumors about his unfortunate break-up with Claudia Schiffer would be a full-time job for most. 

 

But as he completes his 2004 tour with a final swing through the western states, he takes time to get his name in the newspapers two or three stops ahead.  Sure, many of the smaller papers would be happy to give space to his press releases and promote his show the way they help the Barney tour or Disney on Ice.  But the Copper-Man works it.  He doesn’t settle for a token picture and 12 lines on page C3 of the Mickel Tribune-Dispatch-Democrat-Daily. 

 

For instance, the one they call David Copperfield will be appearing soon in Palm Springs, California.  He isn’t there yet and won’t be for a while but he boosts ticket sales to the two days of three shows each by giving a tailored interview to city’s The Desert Sun newspaper.

 

He doesn’t just provide an interview, though, he provides a hook.  He knows in order to get some decent space in a paper, you’ve got to give the City Editor some reason to think your story has a story to it. 

 

He doesn’t change his trick line-up but announces in the interview that he intends to make the city’s mayor, Ron Oden, vanish from the McCallum Theatre.  Whether he’ll return is uncertain, DC told the paper. 

 

Q: You?re also going to vanish Palm Springs Mayor Ron Oden from stage during the Friday show. Is he in on the trick?

 

A: Ask him, ask him, absolutely not.

 

Q: Are you…

 

Yeah, What is the Truth About Her and Him?

We’ve said it before and so it makes sense to say it again: David Copperfield is the absolute master at doing advance work.  Circuses send their advance people a couple of stops down the road to build excitement for the upcoming show.  These people are experts at their craft.  But that’s all they do; they have no other job. 

 

The Big D, on the other hand, still has to perform 500 shows a year, invent new effects, rehearse, run a business, make television appearances, and film specials.  Heck, just denying rumors about his unfortunate break-up with Claudia Schiffer would be a full-time job for most. 

 

But as he completes his 2004 tour with a final swing through the western states, he takes time to get his name in the newspapers two or three stops ahead.  Sure, many of the smaller papers would be happy to give space to his press releases and promote his show the way they help the Barney tour or Disney on Ice.  But the Copper-Man works it.  He doesn’t settle for a token picture and 12 lines on page C3 of the Mickel Tribune-Dispatch-Democrat-Daily. 

 

For instance, the one they call David Copperfield will be appearing soon in Palm Springs, California.  He isn’t there yet and won’t be for a while but he boosts ticket sales to the two days of three shows each by giving a tailored interview to city’s The Desert Sun newspaper.

 

He doesn’t just provide an interview, though, he provides a hook.  He knows in order to get some decent space in a paper, you’ve got to give the City Editor some reason to think your story has a story to it. 

 

He doesn’t change his trick line-up but announces in the interview that he intends to make the city’s mayor, Ron Oden, vanish from the McCallum Theatre.  Whether he’ll return is uncertain, DC told the paper. 

 

Q: You?re also going to vanish Palm Springs Mayor Ron Oden from stage during the Friday show. Is he in on the trick?

 

A: Ask him, ask him, absolutely not.

 

Q: Are you going to bring him back?

 

A: We?ll take votes on that.

 

Now, to add to the conspiracy theories circulating about his failed engagement to the second most beautiful woman in the world, Ms. Schiffer, he uses a two or three year old story to sex up the interview.  He points readers to his website for his debunking of all “rumors” about the nature of their relationship and the reason for its abrupt end. 

 

Genius!

 

Whether you think ? like me ? that Mr. Magic Man was truly in love with the Bavarian Beauty or not,  you will likely follow his hint and check out the website.  You’ll look to see if others are curious in the same manner as you, and what DaCopp has to say about the rumors.  I won’t ruin the surprise.  If you want to know, you’ll have to look. 

 

He always ends his interview with some self-deprecating or endearing comment.  This balances the beginning of most articles that proclaim him to be some kind of magic superhero.  He does not disappoint in the Palm Springs article:  

 

 

Q: What?s the difference between a magician and an illusionist?

 

A: If you call yourself an illusionist you get paid 20 percent more.

 

Mr. Copperfield is so much a part of our national fabric that we may take his talents for granted.  The guy can play.  He has skills.

 

 

Read the full article and interview here.

Visit his incredible Flash-based website, read the rumors and his answers by clicking here.

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