Lance Burton Featured on FTD Float at Rose Parade

Lance Burton

FTD is offering an incredible package for magic and football fans. 

In connection with NBC’s broadcast of the Rose Parade, FTD will provide you and a companion with behind the scenes access to the Rose Parade float  featuring Master Magician Lance Burton

Oh, yeah, and also tickets to the National Championship game. 

We love the Rose Parade but have never seen it in person.  Sure, we’ve tooled our rent-a-car down Colorado Avenue and tossed candy to people on the sidewalks, but that wasn’t related to the Rose Parade nor, as we will prove at the upcoming hearing, a crime.

But this year’s edition of the Rose Parade will be different depending upon your vantage point. 

The Pasadena Star-News (CA) begins the pre-Rose Bowl hype with news of a first for parades.  The parade will be “television friendly.” 

Organizers hope to avoid the mishaps televised live from this year’s Macy’s Thanksgiving Day Parade.

Regardless of the route, Master Magician Lance Burton will be aboard the featured float.

“For the Tournament of Roses, this is the Year of Home Entertainment. With the national audience down by 20 million viewers in just the last three years, parade officials have urgently sought new ways to attract eyeballs to their sponsors’ floats.

The result: three floats will stop cold at “TV corner” for a minute of singing, dancing and magic. While spectators farther down Colorado Boulevard scratch their heads, living rooms around the world will be treated to a made-for-TV spectacle unseen at any previous Rose Parade.”

The last and featured place in the parade “will be the last entertainment float, sponsored by the floral company FTD and featuring Las Vegas magician Lance Burton.”

“It’s tying in with the Tournament of Roses theme this year: ‘It’s Magical,”‘ said Megan Buchanan, spokeswoman for FTD. “I definitely think it’s a great add-in to the parade, and I definitely think it’s going to attract more viewers.”

FTD offers two vacation packages tied to the magic theme and the National Championship game set for the Rose Bowl.

We note one of the packages includes a “behind the scenes” visit to the FTD float and presentation but it is not clear whether this would include a chance to meet Master Magician Lance Burton. 

We commend FTD on a great choice of themes and representative. 

Check out their press release here.

   

Lance Burton

FTD is offering an incredible package for magic and football fans. 

In connection with NBC’s broadcast of the Rose Parade, FTD will provide you and a companion with behind the scenes access to the Rose Parade float  featuring Master Magician Lance Burton

Oh, yeah, and also tickets to the National Championship game. 

We love the Rose Parade but have never seen it in person.  Sure, we’ve tooled our rent-a-car down Colorado Avenue and tossed candy to people on the sidewalks, but that wasn’t related to the Rose Parade nor, as we will prove at the upcoming hearing, a crime.

But this year’s edition of the Rose Parade will be different depending upon your vantage point. 

The Pasadena Star-News (CA) begins the pre-Rose Bowl hype with news of a first for parades.  The parade will be “television friendly.” 

Organizers hope to avoid the mishaps televised live from this year’s Macy’s Thanksgiving Day Parade.

Regardless of the route, Master Magician Lance Burton will be aboard the featured float.

“For the Tournament of Roses, this is the Year of Home Entertainment. With the national audience down by 20 million viewers in just the last three years, parade officials have urgently sought new ways to attract eyeballs to their sponsors’ floats.

The result: three floats will stop cold at “TV corner” for a minute of singing, dancing and magic. While spectators farther down Colorado Boulevard scratch their heads, living rooms around the world will be treated to a made-for-TV spectacle unseen at any previous Rose Parade.”

The last and featured place in the parade “will be the last entertainment float, sponsored by the floral company FTD and featuring Las Vegas magician Lance Burton.”

“It’s tying in with the Tournament of Roses theme this year: ‘It’s Magical,”‘ said Megan Buchanan, spokeswoman for FTD. “I definitely think it’s a great add-in to the parade, and I definitely think it’s going to attract more viewers.”

FTD offers two vacation packages tied to the magic theme and the National Championship game set for the Rose Bowl.

We note one of the packages includes a “behind the scenes” visit to the FTD float and presentation but it is not clear whether this would include a chance to meet Master Magician Lance Burton. 

We commend FTD on a great choice of themes and representative. 

Check out their press release here.

    

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