Magic Live Update No. 3Inside MagicMagic News Updated Daily for the Professional Magician

Wolf Magic: Incredible Stuff at Magic Live!

Shelly and Chance Wolf have been two of my favorite people in magic for years and yet I never met them or spoke with them. I had read a notice on some bulletin board back a few years ago saying that Wolf Productions was going to break from Collector?s Workshop to distribute its innovative magic through Hocus-Pocus magic.

Read On. . .

I didn?t understand why someone would want to move from either of the two companies to the other. I wrote to Chance Wolf and asked him about the story. As I tried to learn more about his business and his approach to the marketing of magic, I learned he and his partner Shelly were unique in our business.

Purely by chance, I had lucked upon a connection with genius. Shelly provided the marketing and business side and Chance offered the creative genius we come to expect from some one involved in graphic arts and comics. But they were a small company with big hopes. So many of their ilk had failed in the past and not for lack of trying. There didn?t seem to be much reason to believe their dreams would come true when others had their dreams dashed on the rocks of economic reality.

It was such a great treat, then, to see Wolf Productions fully engaged in the dealers? room at the Magic Live headquarters. They had a great crowd ? so great, in fact, that I came by a couple of times just to find my window in the crowds to see them.

Around their booth stood the effects that have brought them fame among collectors and magicians who…

Wolf Magic: Incredible Stuff at Magic Live!

Read On. . .

Around their booth stood the effects that have brought them fame among collectors and magicians who desire the unique and commercial. I found on the outer table of their beautifully decorated booth, sat their biggest and newest collector?s item, The Outhouse. You and I have seen the advertisements for this effect and if you are like me, you probably thought the trick was smaller than it actually is. The Outhouse is a great idea, great premise and great execution. As always, the quality is top-notch and the commercial impact is tremendous. It is not that I am selling something for the team I finally met. I don?t think they have any of the original run left for sale. Mr. Wolf said the sales were great at the Magic Live seminar and he had been rendered almost stock-less. This is a great situation for any magic seller.

I do not want to overstate the Wolfs? importance in our art, but given Chris Kenner?s lecture on the importance of innovation and creativity, it is hard not to. They care about magic, quality and appearance in the way we all used to think the major magic dealers cared. They worry about every detail like Johnson Products used to worry or like David Copperfield currently worries.

It was so nice to meet these two in person and even more delightful to find their booth so crowded that I couldn?t wedge my way in. If you would like to see incredible magic executed incredibly, visit their website at www.wolfmagic.com. We are so lucky to have these two people in our art.